Designed an artificial intelligence tool aimed at empowering small and medium-sized businesses in the financial sector.
Led the discovery phase by conducting user research and interviews to gather needs and requirements from diverse user profiles.
Synthesized research insights into user personas and journey maps to guide design decisions. Created wireframes to explore concepts, then developed a user interface proposal and detailed application flow.
Built interactive prototypes to validate usability, iterating on designs based on user testing and stakeholder feedback.
Ensured the final solution aligned with user goals and business objectives, emphasizing clarity and efficiency in the financial decision-making process.