This project focused on designing a social media campaign for SUNFLOW Beach Chairs, positioning the product as a premium lifestyle experience rather than just a functional outdoor item.
As the UX/UI & Visual Designer, I created Instagram Feed and Story assets designed to increase product discovery, strengthen brand identity, and encourage user engagement through visually-driven storytelling.
01. Design Goals
- Create a premium and aspirational visual identity.
- Capture attention in fast-scrolling social environments.
- Improve brand recognition and product desirability.
- Drive traffic and engagement through clear CTAs.
02. Design Decisions
I used lifestyle imagery, clean layouts, strong visual hierarchy, and beach-inspired color palettes to create a cohesive and mobile-first experience. Minimal UI elements and concise messaging helped maintain focus on the product while improving readability and scannability.
03. Outcome
The final campaign combined branding, UX thinking, and conversion-focused design into a visually engaging social media experience that increased clarity, strengthened brand presence, and encouraged product exploration.